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September 17, 2004

Creative Research Concepts

Several of the blogs instrumental in driving the CBS exposure (namely: Allahpundit, Little Green Footballs, Powerline, Wizbang, Instapundit and InDCJournal) have noted an article in PRWeek where Creative Research Concepts appears to claim credit for their activities. I thought I'd poke around a little and see what more I could discover about the company, since it's Virginia based, and I'm in Arlington. I found their website easily. It showed a list of clients that include very large companies and others that are smaller, but important to conservative causes. It struck me as odd that a company that claims to represent Media Research Center, for example, would make the claims in the article.

So I checked the press room, and found this:

Regarding PR Week's article of 9/17, (http://www.prweek.com/news/news_story_free.cfm?ID=222586&site=3)

CRC President Greg Mueller released the following statement:

"Please understand, we never meant to imply that the blogosphere is something we did, or even could, control or direct. No one controls the bloggers. The extraordinary depth and breadth of their talent and resources only breeds one thing: a fierce independence much needed in the country. They are a force the PR industry and news media need to pay greater attention to.

"In the interview with PR Week, we tried to communicate that the bloggers, and then CNS www.cnsnews.com, were moving this story, which we then began pushing to conservative media, news websites and "mainstream" press.

"If anything, we're just proud that our client, CNS News, provided some hard news reporting to add some gasoline to the already rampant wildfire that the bloggers had started. Do we deserve credit for that? Not nearly as much as the guys at PowerLine, Instapundit, LittleGreenFootballs, INDCJournal, Allahpundit, and so many others deserve."

Fair enough. It's unclear if CRC overstated its role initially, or if their statement was embellished, but they have moved pretty quickly to set the record straight.

That matters. The speed with which they corrected the record when compared to CBS is almost the speed of blogs. Wait, that's not fair, CBS hasn't corrected the record yet, so CRC is infinitely faster than CBS as of now.

Posted by dan at September 17, 2004 10:47 PM | TrackBack
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